Agriculture Today is India's premier agriculture magazine, which provides the updates of news and analysis on topical issues of national and international importance in agriculture. The magazine also analyses sectoral issues involving biotechnology, farm mechanization, seeds, fertilizers, farm credit, crop protection, horticulture, animal husbandry, food processing, agribusiness, research and extension, marketing, high-tech agriculture etc.
Agriculture Today is contents rich and information driven magazine with its unique style of presentation. The magazine provides comprehensive information on the market and industry, economic and policy issues, scientific advances, new agri-input products, new technologies and latest news and analysis on the developments in agriculture.
Agriculture Today is widely circulated among the policy makers, government officials, industry, research & academic institutions, embassies, extension agencies, financial and rural institutions, farmers, agriculture experts and other stake-holders in agriculture sector. Over the last 15 years the magazine has addressed national issues and also highlighted the problems, policies, trends in agriculture, agribusiness and rural development. It has gained a readership base of over 60,000 and has entered its fifteenth year of publication.
ANS: Effective and timely communication is of vital priority because the world has become a small village and accessibility has become easier. This gives scope for online journalism. Realising this need, Agriculture Today has introduced an email based agriculture news service by collecting relevant news from all economic, scientific and business dailies. This keeps all the stakeholders in the industry abreast with developments in the field of agriculture and agribusiness.